2021 is set to be a year of discovery with international travel and cuisine as research reveals that a third of Brits think they have become more adventurous as a result of Covid-19.
More than a third of Brits (39%) believe they are more adventurous than ever before, despite being stuck at home for the past few months. Despite the latest blows to the travel industry with new restrictions imposed on travel to and from France and other destinations over the past couple of weeks, research from OPIHR Gin has revealed that international travel and global cuisine is very much at the top of Brits’ priorities lists as they look to unleash their new-found spirit of adventure.
A FLAVOUR FOR NEW CULTURES AND CUISINES
- Forty percent of Brits revealed they had been cooking much more , with almost a quarter (24%) stating they had been much more adventurous.
- Over a quarter of people said they had tried a new dish or cuisine for the first-time during lockdown (28%).
- As a result of our new-found love for the cooking and appetite for new cuisines, fourteen percent of Brits now believe they are much more confident in the kitchen.
- Sixteen percent have even started a ‘recipe exchange’ with family and friends in the hope of discovering more new dishes.
NEW HOBBIES MAKE US HAPPY
As the nation looked for an escape during lockdown, the research found that a third of Brits (33%) tried their hand at a new hobby. It’s no surprise that gardening came out on top, as forty-two percent of Brits looked to transform their outdoor space – a place where they could relax and enjoy the nice weather. However, other hobbies topping the lists revealed the more adventurous side of Britain
1. Gardening (42%)
2. Cycling (18%)
3. Hiking (17%)
4. Yoga/pilates (15%)
5. Wild swimming (18%)
6. Canoeing/kayaking/paddle board (5%)
7. Rock climbing (5%)
8. Sailing (4%)
A TASTE FOR TRAVEL
When it comes to travel, despite the latest restrictions have been imposed on travel to Spain, it seems that adventurous Brits are not letting Covid-19 hold them back. The research revealed that one in ten of us (11%) have already booked a trip abroad, while a quarter of us plan to book a trip abroad as soon as it is safe to do so. A further twenty-four percent of people have their sights set on a UK staycation, where they can discover new areas of the UK and put their new hobbies to use.
LIFE’S A BEACH AFTER LOCKDOWN
When it comes to the type of trip we are lusting after, exotic beach break tops the list as Brits crave some much-needed relaxation after months of stress and turmoil. More surprisingly, despite Covid-19 worries, many Brits are also dreaming of a long-haul trip (16%) or a big budget trip (14%).
Exotic beach break (30%)
2. European city break (32%)
3. A low-cost adventure (18%)
4. A long-haul trip (16%)
5. A big budget dream trip (14%)
And what destinations do wanderlusting Brits have their sights set on? While Italy came out on top of the destinations they would most like to visit, the countries that followed were more surprising and once again showcased the nation’s new love for adventure and cultural discovery:
1. Italy (37%)
2. Japan (23%)
3. India (19%)
4. Morocco (18%)
5. Turkey (17%)
Rob Milton, Global Brand Director for OPIHR Gin, commented:
“It’s really encouraging to see all the positives that have come out of the last few months in lockdown, with people across the UK becoming much more adventurous and experimenting with new cuisines and flavours.
“It’s also great to see adventurous Brits keen to get back out there when it comes to travel. Given OPIHR’s link to the Ancient Spice Route, travel and discovery are part of our DNA. We are therefore looking forward to the UK travel industry getting safely back on its feet again as soon as soon as possible and have launched our OPIHR ‘Postcard to Adventure’ competition in support of this. Providing inspiration for those planning their next trip away, we are encouraging Brits to explore the world as soon as it is safe to do so, and share their top travel tips for the chance to win an adventure of their own, courtesy of OPIHR.”
To enter OPIHR’s Postcard to Adventure competition, visit www.Opihr.com/postcard and post your top travel tip, along with a picture of the destination. You could win one of 40 prizes, including a £2,000 travel voucher, a Panasonic Lumix camera and the entire OPIHR Gin range. T&Cs apply, entrants must be aged 18 or over.
*Research conducted by OnePoll on behalf of OPIHR Gin, surveying 2,000 UK adults.