There’s a new kid in town – Cool Freddie

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Brixton: full of urban butterflies, budding entrepreneurs, unbreakable community spirit and now #ThePeoplesFridge; Freddie.

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This is Olivia, she’s one of the founding members of thPeople’s Fridge, the clever lot behind the launch of London’s first community cool box where local businesses and residents can leave spare, edible food for those who need it. It is run by a group of local volunteers and aims to cut food waste, encourage food sharing and help tackle food poverty in the Lambeth borough.

Food waste in the UK is valued at an estimated £17bn each year.  Restaurants throw away on average 900,000 tonnes of food a year and households throw out an astonishing 24 edible meals a month, meaning Lambeth households alone throw away nearly forty million meals each year.   Currently 8.4 million people in the UK – about the size of London’s population – live in food insecurity.

The People’s Fridge helps to bridge this gap. Open to anyone, it offers a secure, managed place for retailers, restaurants and individuals to share fresh food with those who need it. Anyone can donate food or take it out and its presence provides a visible focus for cutting food waste and helps boost the sharing economy in London.

Hundreds of similar fridges have already been launched in Spain, Germany, India and also in Frome, Somerset and now Derbyshire. The People’s Fridge is situated in the heart of Brixton inside foodie hotspot Pop Brixton, whose traders have agreed to help stock and clean the fridge each day.

#SELB OVER AND OUT

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