Olley’s Fish Experience in Herne Hill is in the running for another top industry accolade just three months after it was named one of the Top 50 fish and chip takeaways in the UK.
The popular chippy in Norwood Road has been shortlisted in the National Fish & Chip Awards, coming in the top four fish and chip takeaways in London and the South East. The award is described as being the ‘Oscars’ of the fish frying industry and recognises those fish and chip shops that are operating at the highest level.
Olley’s made the shortlist after meeting a strict set of criteria which scrutinised aspects of the business such as menu development and innovation, sustainable sourcing policies, customer service and staff training processes, marketing and promotional flair, and how the business attracts new customers to fish and chips.
Offering ten species of MSC certified and sustainably sourced fish on the menu, running gluten free Mondays and Tuesdays, offering a range of homemade sides including mushy peas, tartare sauce and coleslaw, as well as giving customers the option of having their fish grilled and steamed, all helped put the chippy out in front.
Olley’s must now undergo further judging, which includes a visit from a mystery diner who will sample its food and customer service and test the staff’s product knowledge, in order to win its region and make it through to the grand final in London in January 2017. Here the chippy will go before a panel of industry experts to prove why it should win the national title of UK’s best chippy.
Commenting on the news, Olley’s owner Harry Niazi, says: “We have a real passion not just for fish and chips, but for delivering top quality fish and chips. We invest in the best equipment, we go to great lengths to source the best possible ingredients and our staff undergo extensive training to ensure our customers feel welcome. To be recognised for this hard work is tremendous.
“Now we must be on our toes, giving excellent customer service and delivering fantastic food every day. It’s no easy feat, we’re a very busy takeaway, but it’s something we know we can do.
“Even the humble fish and chips deserves the finest of ingredients, come to Olley’s and experience the best.”
Come and put Olley’s award winning food to the test yourself at 65-69 Norwood Road, Herne Hill SE24 9AA. Open Monday 5pm-9.30pm and Tuesday-Sunday 12-3pm and 5pm-9.30pm. Monday and Tuesday are dedicated gluten free days. To find out more about Olley’s Fish Experience, visit http://www.olleys.info